Pop Up Store · Paris 1st · Cremerie de Paris

Pop Up Store Coca Cola

Cremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
Photo by CremerieDeParis.com

Coca Cola at Cremerie de Paris

In 1892, Coca-Cola was founded in Atlanta by John Stith Pemberton. Coca-Cola and the Cremerie de Paris first crossed in 1918, when the Cremerie de Paris was a milk shop at the beautiful Les Halles food market.

As Coca-Cola arrived in Europe, it opened a bottling factory at 13 rue Félix-Faure, in the 15th arrondissement of Paris. One of the very first places where you could drink a Coca-Cola was the Bistro des Halles, an iconic restaurant just to the right of the Cremerie de Paris N°1 — still featured today on the homepage of VisitParis01.com, among the famous restaurants of the 1st arrondissement.

In 2023, Coca-Cola launched a limited edition and decided to organise a pop-up store at Cremerie de Paris N°1, in collaboration with the Spanish singer Rosalía and the renowned event organiser Zyad Rouissi. The pop-up was designed like an infinity hall, with every wall transformed into mirrors.

  • 📢
    What
    Coca-Cola, the world's most famous soft-drink brand, staged a pop-up at Cremerie de Paris.
  • 📍
    Where
    Cremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
  • 🚊
    Getting there
    Châtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
  • Did you know?
    A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
  • 🌐

The Coca Cola Pop Up was so beautiful it became part of Cremerie de Paris History

When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Coca Cola Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Coca Cola becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Coca Cola event through time.

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