Pop Up Store Coca Cola

Coca Cola at Cremerie de Paris

Coca-Cola opened a Pop Up store at Cremerie de Paris N°1 — probably the world's most iconic pop-up store location, in the heart of the 1st arrondissement. The idea was to launch a new limited edition drink with the Spanish artist Rosalía. Discover the full story and pictures on the official Cremerie de Paris page.

History of Coca-Cola and Paris

In 1886, Coca-Cola was created in Atlanta by the pharmacist John Stith Pemberton (1831–1888). He devised a caramel-coloured syrup intended as a medicinal tonic; mixed with carbonated water, it was sold at a local pharmacy's soda fountain for five cents a glass. The name “Coca-Cola” was suggested by Pemberton's bookkeeper, Frank Mason Robinson (1845–1923), who also designed the famous flowing-script logo still used today. The Coca-Cola Company itself was incorporated in 1892.

In 1918, Coca-Cola and the Cremerie de Paris crossed paths for the first time. At the time the Cremerie was a milk shop in the beautiful Les Halles food market. As Coca-Cola arrived in Europe, it opened a bottling factory at 13 rue Félix-Faure, in the 15th arrondissement. One of the very first places where you could drink a Coca-Cola was the Bistrot des Halles, an iconic restaurant just to the right of the Cremerie de Paris N°1. The Bistrot stayed open all night; from time to time Coco Chanel — who played a significant role in the Cremerie's history — came by with her friends Dmitri Romanov (1891–1942), Igor Stravinsky (1882–1971) and Aimée de Heeren (1903–2006) to draw some energy from the American drink. Rosette Roustan (1926–2025), a wonderful lady who lived opposite the Cremerie de Paris, remembered seeing Chanel there in the 1960s.

Coca-Cola limited editions

Over the years Coca-Cola has released several limited editions — temporary flavours, special packaging and collaborations designed to create excitement and collectability. A few notable examples: Coca-Cola Vanilla (2002), first introduced as a temporary experiment before becoming a recurring product; Coca-Cola Cinnamon (2019), a seasonal winter flavour; Coca-Cola Starlight (2022), marketed as a mysterious space-inspired taste; Coca-Cola Dreamworld (2022), built around the idea of dreams and imagination; and Coca-Cola Move (2023), a collaboration with the singer Rosalía.

The Coca-Cola Pop Up Store

In 2023, Coca-Cola launched the limited-edition Move in collaboration with the Spanish singer Rosalía, and decided to organise a Pop Up store at Cremerie de Paris N°1. The event was imagined by Camille Sparfel Ruault and Elodie Péribère from Coca-Cola, with the help of the renowned event organiser Zyad Rouissi. The Pop Up was designed like an infinity hall, with every wall turned into mirrors. Adding another touch of magic, Sony was running a spectacular PlayStation event at Cremerie de Paris N°9, just 159 m down the road — so all the PlayStation fans came by to visit Coca-Cola too, drawing even more passers-by. In the end so many people turned up that, instead of receiving a whole Coca-Cola × Rosalía can as a gift, fans could only taste the drink from tiny espresso-sized cups.