Sony PlayStation at Cremerie de Paris
Sony PlayStation opened the “Horizon Forbidden West” pop-up restaurant at Cremerie de Paris N°9 — probably the world's most iconic pop-up store location, in the heart of the 1st arrondissement. Discover the full story and pictures on the official Cremerie de Paris page.
The Horizon Forbidden West Pop Up Restaurant
In February 2023, Sony PlayStation turned Cremerie de Paris N°9 into an immersive, post-apocalyptic restaurant themed around the video game Horizon Forbidden West — complete with a life-size dinosaur in the window. The three-day event was imagined with the help of the agency Media Monks — creative directors Camille Martinez, Julie Thomas and Clément Praslin Nivière, with art directors Rémi Vincent and Louis Govindin. The décor was created by Atelier Nils Rousset, and the dinosaur was designed by Guillaume Deman (agency Amplify). The chefs of the Horizon restaurant were Clément Mariat, Simon Gras and Kazi Shameem.
A long Sony history at Cremerie de Paris
Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The Walkman appeared in 1979 and the first PlayStation in 1994. From 1988 to 1999, Cremerie de Paris was a Sony hotspot: it started as a small Sony telephone boutique — today Cremerie de Paris N°2 — that drew a glamorous crowd of “Sony lovers”. In 1989 Akio Morita himself heard of the little shop, and a lasting connection was born. Sony launched the PlayStation 5 in 2020, and in 2023 it returned with this extraordinary pop-up restaurant.
Step inside — 3D tour of the Pop Up Restaurant
- 📢WhatSony PlayStation opened the “Horizon Forbidden West” pop-up restaurant at Cremerie de Paris N°9.
- 📍WhereCremerie de Paris N°9 · 45 rue Saint-Honoré — Châtelet–Les Halles, 75001 Paris
- 📅WhenThursday, 9 February 2023 – Saturday, 11 February 2023
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
- 🌐About Sony PlayStation
The Sony PlayStation Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Sony PlayStation Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Sony PlayStation becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Sony PlayStation event through time.
Pop-up restaurant Sony at Cremerie de Paris N°9 (2023)
Opening a unique Horizon restaurant in Paris (2023)
In conversation with Camille Martinez, organiser of the pop-up (2023)
Trailer (2023)