Siemens at Cremerie de Paris
Siemens is one of the world's most fascinating technology companies, based in Munich, Bavaria (Germany). 1847 — everything started with Werner von Siemens, a tech pioneer who experimented with telegraphs and electricity. Today the company spans automation, telecommunications, railway equipment, the automotive industry, household appliances, lighting, IT, audiovisual, medical equipment, semiconductors, power plants, X-ray machines, electrical equipment and metallurgy — and employs around 350,000 people.
Siemens has a long connection with Paris. 1858 — Werner von Siemens first came to the city. 1881 — Siemens set up an avant-garde tramway between Place de la Concorde — in the 8th arrondissement, on the border of the 1st, at the very end of the Rue de Rivoli and the Tuileries — and the Palais de l'Industrie (today the Grand Palais). It is quite possible that Werner von Siemens came by Cremerie de Paris, as it stood opposite the Baltard Pavilions — a fascinating steel-and-glass construction that every technology enthusiast wanted to see. The long telecommunications history of Cremerie de Paris, once the seat of the Royal French Postal Services, would also have fascinated him, had he known of it.
2017 — Siemens set up a fascinating electronic art gallery to promote its household appliances. The viewing took place on 5 May, the long-expected day the Marguerite de Navarre metro exit finally opened after a six-year construction. The expo was organised with the help of Stéphane Bergny, M.D. Laetitia Crample and Carla de Barros from the agency Extreme.
Visitors could admire the latest-generation household products, like Home Connect appliances, with demonstrations of the Siemens smart-kitchen ecosystem — showing how appliances could be monitored and controlled through the Home Connect platform. There were also connected espresso machines: a barista prepared coffee recipes on a Siemens Wi-Fi-enabled coffee machine as part of the experience. Nicolas Paciello, the pastry chef of the two-Michelin-starred restaurant La Scène, created pastries for visitors using the ovens.
AC3 Studio created a stunning animation with the artists Benjamin Chassagne and Pierre-Alexandre Dagba.
- 📢WhatSiemens presented its innovations at Cremerie de Paris.
- 📍WhereCremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
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The Siemens Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Siemens Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Siemens becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Siemens event through time.