Microsoft at Cremerie de Paris
Microsoft took its place in the history of Cremerie de Paris — probably the world's most iconic pop-up store location, in the heart of the 1st arrondissement, where brands from around the globe unveil their latest creations. Discover the full story and pictures on the official Cremerie de Paris page.
Microsoft and Amazon compete for the title of the world's most valuable company. What they share is an extraordinary hi-tech know-how, roots around the city of Seattle — and multiple links with the Cremerie de Paris.
It all began in the mid-1990s, when Cremerie de Paris N°1 ran the very first cybercafé in Paris. Back then the Internet was still unknown in France, and Americans travelling through Paris came here in search of a web connection. Without realising it, some of the most incredible pioneers passed through.
Microsoft came four times
Two events were organised by Microsoft: an Xbox Cocktail at Cremerie de Paris N°7 (Bar) and N°8 (Brasserie Maison Rouge), and the launch of the video game Gears 5 at Cremerie de Paris N°9. Microsoft also took part in two events as a partner — the Acer pop-up and the Amazon pop-up, both at Cremerie de Paris N°1.
- 📢WhatMicrosoft celebrated Xbox and launched the video game Gears 5 at Cremerie de Paris.
- 📍WhereCremerie de Paris N°7, N°8 & N°9 — Châtelet–Les Halles, 75001 Paris
- 📅WhenThursday, 5 September 2019
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
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The Microsoft Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Microsoft Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Microsoft becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Microsoft event through time.