- 📢WhatGame of Thrones opened a pop-up store at Cremerie de Paris N°6 for the Blu-ray release of the final season.
- 📍WhereCremerie de Paris N°6 · place Marguerite de Navarre · 12 rue de la Ferronnerie — Châtelet–Les Halles, 75001 Paris
- 📅Whenfrom Monday 2 December 2019
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A White Walker, the Iron Throne and a real dragon egg took over the historic Cremerie de Paris N°6.
- 🌐About Game of Thrones
Game of Thrones at Cremerie de Paris
Game of Thrones took over Cremerie de Paris N°6, on place Marguerite de Navarre — probably the world's most iconic pop-up location — to celebrate the Blu-ray release of the final season. Discover the full story and pictures on the official Cremerie de Paris page.
A series that marked a generation
Game of Thrones (Le Trône de Fer), adapted from George R.R. Martin's novels and broadcast by HBO, ran for 8 seasons and 73 episodes and became one of the most-watched television series in the world.
The Pop Up Store
To mark the Season 8 Blu-ray release, the pop-up opened at Cremerie de Paris N°6 on 2 December 2019, designed by the agency Brainwash. Dragons of light, a towering White Walker, the Iron Throne and a real dragon egg transformed the historic ironwork building; fire-breathers lit up place Marguerite de Navarre, and Scott Stevenson paid homage to George R.R. Martin on the Iron Throne.
Step inside — 3D tour of the Pop Up Store
The Game of Thrones Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Game of Thrones Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Game of Thrones becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Game of Thrones event through time.
Game of Thrones — Official Season 8 Trailer
Game of Thrones Season 8 launch at Cremerie de Paris
Game of Thrones Pop Up at Cremerie de Paris