Chivas at Cremerie de Paris
Chivas Regal was founded in 1801 by the brothers James and John Chivas. A few years later, in 1805, the Maison Pernod Fils was founded in Pontarlier, France, by Henri-Louis Pernod.
Over a century later, in 1932, Paul Ricard — a 23-year-old from Marseille — invented a drink called "Ricard". In 1975 the two houses merged to create Pernod Ricard, and in 2000 Chivas became part of the group.
2023, a Chivas Xmas Pop Up Store was imagined to celebrate a new collaboration with jewellery designer Dolly Cohen, who created a magical gold case for the Chivas Regal XV whisky bottle. The store featured a fascinating lighting system, and whisky fans could buy limited editions of the Chivas XV.
The Pop Up Store was imagined by Chloé Escaffre (Chivas) with the help of the MNSTR agency — Victoire Guillaumet, Victor Daussy and Lucille Pateau.
- 📢WhatChivas hosted a pop-up party at Cremerie de Paris.
- 📍WhereCremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
- 🌐
The Chivas Pop Up was so beautiful it became part of Cremerie de Paris History
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Chivas Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Chivas becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Chivas event through time.
Step inside — 3D tour of the Pop Up Store