- 📢WhatChivas hosted a pop-up party at Cremerie de Paris.
- 📍WhereCremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
- 📅WhenFriday, 8 December 2023 – Sunday, 17 December 2023
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
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Chivas at Cremerie de Paris
Chivas Regal took over Cremerie de Paris N°1 — probably the world's most iconic pop-up store location, in the heart of the 1st arrondissement, where brands from around the globe unveil their latest creations. Discover the full story and pictures on the official Cremerie de Paris page.
Origin of Chivas and Pernod Ricard
Chivas Regal was founded in 1801 by the brothers James and John Chivas. A few years later, in 1805, the Maison Pernod Fils was founded in Pontarlier, France, by Henri-Louis Pernod. Over a century later, in 1932, Paul Ricard — a 23-year-old from Marseille — invented a drink called “Ricard”. In 1975 the two houses merged to create Pernod Ricard, and in 2000 Chivas became part of the group. Discover the Chivas Brothers Archive ↗
History of Pernod Ricard
Designer Dolly Cohen
Dolly Cohen is a French jewellery designer and artist based in Paris, internationally known for creating bespoke grillz (custom-made precious-metal dental jewellery). She is widely credited with elevating grillz from a hip-hop accessory into a luxury fashion object, through collaborations with musicians like Madonna or Rihanna and with fashion houses.
In 2023, Dolly Cohen worked with Chivas Regal on a limited-edition Chivas Regal XV bottle. Cohen created a hand-crafted, gold-plated cage inspired by her signature grillz jewellery. From the original artwork, 300 limited-edition bottles were produced. More about Dolly Cohen ↗
The Chivas Pop Up Store
Step inside — 3D tour of the Pop Up Store
In 2023, a Chivas Xmas Pop Up Store was imagined as a global luxury campaign designed to reposition Chivas XV as a modern cultural icon, connecting Scotch whisky with contemporary jewellery, fashion and urban luxury. The Pop Up Store was the exclusive place to buy the 300 limited-edition Dolly Cohen Gold Case bottles. The store featured a fascinating lighting system admired by many whisky fans.
The Pop Up Store was imagined by Chloé Escaffre (Chivas) with the help of the MNSTR agency — Victoire Guillaumet, Victor Daussy and Lucille Pateau. Andriana Jankovska, a global luxury ad-location expert who lives between Antibes and Monaco, helped conceive the event. The ad agency McCann worked on the ad campaign.
The coronation of the Pop Up Store was a grand-style cocktail reception attended by the fashion world.
The Pop Up was advertised all over France in a national Xmas ad campaign, with a first advertising wave on 1 November 2023 and a second on 6 December 2023, for the duration of the Pop Up Store.
The Chivas Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Chivas Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Chivas becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Chivas event through time.
Chivas XV and Dolly Cohen by Pernod Ricard
Chivas XV Opening Party by Cremerie de Paris
Chivas Regal Christal Gold Ad