Amazon at Cremerie de Paris
Amazon asked event organiser Julie Joie to find a 500 m² venue on the Champs-Élysées for its very first pop-up store in France. Julie came by to visit and was charmed by all the history behind the place. She left with these words:
"I'm really sorry, this place is too small for our project, and I don't understand why I was sent here — you are in a completely different area. But I would love to come back with my children: they will be thrilled to learn more about the time the Sun King lived here as a child."
Three weeks later, Julie called again: "Excuse me — can you confirm that Cremerie de Paris really was an Internet café in the 1990s?" One hour later she called once more — the headquarters in Seattle had changed their mind: "We want to book the whole Cremerie de Paris and create several Amazon pop-ups, like an Amazon village."
It turned out they had already been to this very place years before, when the Cremerie de Paris was an avant-garde Internet café — and Amazon was just a budding startup.
- 📢WhatAmazon brought its brand to the Cremerie de Paris for a pop-up activation.
- 📍WhereCremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
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The Amazon Pop Up was so beautiful it became part of Cremerie de Paris History
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Amazon Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Amazon becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Amazon event through time.