Adidas at Cremerie de Paris
Adidas came to the Cremerie de Paris N°1 to showcase the new Adidas F 50 shoe, designed by Aubrey Dolan. The pop-up store was imagined by Emmanuelle Khalifa, Chloe Sprinski, Victoire Guillaumet, Lisa Laurent and Orane Lepeytre-Léonard, from the MNSTR agency, who designed a running carpet.
Visitors who ran as fast as football champion Nuno Mendes were given a free pair of the Adidas F 50. The footballers La Maniane and Cyrine Gane also took part in the event, co-organised with Decathlon.
To add extra glamour, Adidas set up an Adidas Superstar billboard featuring the singer Adele — just above, opposite the Cremerie de Paris N°6.
Benefit from VisitParis01.com to also read the fascinating story about Adidas ↗.
- 📢WhatAdidas, the global sportswear icon, staged a pop-up presentation at Cremerie de Paris.
- 📍WhereCremerie de Paris N°1 · 11 rue des Déchargeurs — angle 15 rue des Halles, 75001 Paris
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
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The Adidas Pop Up was so beautiful it became part of Cremerie de Paris History
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Adidas Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus Adidas becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Adidas event through time.