- 📢WhatAC/DC opened a POWER UP Tour pop-up store at Cremerie de Paris N°1 for their two Stade de France concerts.
- 📍WhereCremerie de Paris N°1 · 11 rue des Halles — Châtelet–Les Halles, 75001 Paris
- 📅WhenFriday, 8 August 2025 – Wednesday, 13 August 2025 · 12pm–10pm
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- ✨Did you know?A place tied to the child Louis XIV, Coco Chanel and the first Paris internet café — where Steve Jobs once came by.
- 🌐About AC/DC
AC/DC at Cremerie de Paris
AC/DC opened a POWER UP Tour pop-up store at Cremerie de Paris N°1 — probably the world's most iconic pop-up store location, in the heart of the 1st arrondissement. Discover the full story and pictures on the official Cremerie de Paris page.
The POWER UP Tour Pop Up Store
The AC/DC Pop Up Store ran from 8 to 13 August 2025 (noon–10pm), alongside the band's two concerts at the Stade de France on 9 and 13 August 2025 — part of the POWER UP Tour 2025. It stood on Place Marguerite de Navarre, surrounded by the Cremerie de Paris restaurants and cafés (Gladines N°3, Maison Rouge N°7). The pop-up was designed by Aeli Qahlwyn, with management by Guillaume Crespo, Daniel Terreneuve, Louise Muller, Dali Lebkiri and Noah Crespo, and organisation by Olga Koenig. The store was distributed by Sony Music.
The band AC/DC
AC/DC was formed in Sydney in 1973 by the brothers Angus and Malcolm Young. One of the best-selling rock bands of all time, the 2025 line-up featured Brian Johnson (vocals), Angus Young and Stevie Young (guitars), Matt Laug (drums) and Chris Chaney (bass). The POWER UP Tour brought the band back to the Stade de France for two nights.
A music pop-up rooted in Sony history
The Cremerie de Paris has a long connection with Sony: from 1988 to 1999 it was a Sony hotspot, having started as a small Sony telephone boutique. The AC/DC Pop Up Store — distributed by Sony Music — continued a line of music pop-ups at the Cremerie, after Metallica in 2023.
Step inside — 3D tour of the Pop Up Store Museum
The AC/DC Pop Up was so spectacular, it turned into a permanent “online”
Tourist Attraction
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The AC/DC Pop Up Store continues to be admired from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus AC/DC becomes an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the AC/DC event through time.
AC/DC pop-up store teaser at Cremerie de Paris (2025)
AC/DC (POWER UP)