- 📢WhatVisa filmed a TV commercial at Cremerie de Paris N°9 and N°1, starring Olympic karate champion Steven da Costa for Team Visa.
- 📍WhereCremerie de Paris N°1 & N°9 · place Marguerite de Navarre — Châtelet–Les Halles, 75001 Paris
- 📅Whenfilmed Thursday 28 October 2021 · commercial released 19 November 2021
- 🎥StatusFull feature & film — coming soon
- 🚊Getting thereChâtelet–Les Halles (RER A·B·D, M1·4·7·11·14), exit N°1 Marguerite de Navarre
- 🌐About Visa
Visa at Cremerie de Paris
In October 2021, Visa chose Cremerie de Paris — probably the world’s most iconic pop-up location — to film a TV commercial. The full feature and behind-the-scenes are coming soon; in the meantime, discover the story on the official Cremerie de Paris page.
The shoot
On 28 October 2021, Visa filmed a commercial at Cremerie de Paris N°9 and N°1, on place Marguerite de Navarre. It starred Steven da Costa, Olympic karate gold medallist at Tokyo 2020 and a member of Team Visa, paying seamlessly with his smartphone — a nod to Visa contactless payment.
The creative team
The film was produced by Florent Fay (Collins & Cooper), with Pierre Dieulafait, Arnaud Labat and Hugo Morin (Prodigious). The commercial was released on 19 November 2021. Visa joins a long line of world brands — Amazon, Apple, Microsoft, Nike, Pokémon — that have chosen the Cremerie de Paris for their events.
The Visa TV Commercial adds Cremerie de Paris to a long history of iconic Pop Up Stores & film shoots
When a Cremerie de Paris Pop Up Store is well done, something unique comes with it. The Expo becomes part of the history of a landmark that is a crossroads between past and future — the same place that saw every Bourbon King of France walk through its courtyard at VB (Hôtel de Villeroy-Bourbon) was, at the very dawn of the Internet, an avant-garde Internet café. The Visa commercial keeps Cremerie de Paris in the spotlight from the homepage of VB.com — the only "two-letter dot-com" in the world connected to a Pop Up Store / Museum location. Thus the Visa shoot lives on as an online tourist attraction on a prestigious "Visit" tourism website. Internet Users and Paris Lovers will keep discovering the Visa commercial through time.
The Visa commercial film
Visa commercial filmed at Cremerie de Paris N°9 with Steven da Costa (2021)
Visa commercial filmed at Cremerie de Paris N°1 (2021)